How a Single-Location Practice Grew Appointments and Revenue in Miami
How one practice turned strategic execution into meaningful, measurable patient outcomes.
Performance Snapshot
Lean Budget, Big Outcomes
Late-period acceleration as targeting stabilized.
In the first ten months working with a single-location practice in South Florida, with an average marketing investment of $4,000 – $4,200 we were able to generate 1,244 leads, which we converted into 87 appointments booked directly into the practice scheduling system. Out of those 87 booked appointments, 63 patients were evaluated and 41 patients were treated with hearing aids. Assuming a conservative average selling price of $3,500 per pair of hearing aids, that would represent over $143K in sales.
ASP: $3,500/pair
Sales: $143,500
$Mktg/$Sales: 28%
87 Scheduled appointments
63 Appointments attended
41 Patients treated
Our work resulted in positive short-term margin contribution – not even taking into account the real life-time value of acquiring 41 new patients with their associated referrals and future equipment upgrades.
Furthermore, if we normalize for the learning curve and only look at the last three months, we can show significant result acceleration as the team and the algorithms adjust to the specific characteristics of the particular practice, including product mix, prospective patient habits and preferences, etc.